We got to work with Red Letter Records to come up with a new logo and some new merch for a much needed new look.
The store was originally focused more on alternative music (punk rock/metal) and wanted to up their collection and open the store to a wider audience and stop being just an alternative music store.
The logo is a take on a vinyl record while we went with a little more retro-Americana feel with some merch designs with the 3/4 shirts and some baseball caps.
As vinyl lovers ourselves, this was a great project to work on and we definitely enjoyed talking music as much as we did working on the design!




One key lesson learned from this project was the importance of aligning brand identity with business values and goals.

Next Project →
